What information is collected and how is it used?
1. Information You Actively Provide through our Services
You actively provide personal information when you visit our Services to do all the things typically associated with online services. Examples of the personal information we collect include name, address, phone number, email address, personal preferences, payment card number, purchase and ordering information, demographic information, responses to survey questions and any other information you choose to provide. Our Services may also give you the option to upload or share pictures or videos of yourself and others. You know what information you directly provide, because you are affirmatively and actively submitting the information.
This information is collected at various places on our Services: for instance, when you check out with your online order; engage with our mobile applications; subscribe to catalogs, email offers, and mobile messaging offers; participate in surveys; sign up for a KD Account; enter contests or sweepstakes; or interact with special-event or program offers.
We may also collect information that you provide on our Services about people you know. For example, we collect your gift recipient’s contact information to process your gift orders. We may also collect contact information about your friends and family members when you participate in one of our refer-a-friend programs. In these instances, we may send a message to your friend or family member on your behalf. Please ensure that you only submit email addresses of individuals with whom you have a personal or family relationship and who would want to receive the message from you.
2. Information Your Devices Provide Automatically
a. Location Information
You may provide information about your location when you access or use our Services. For more details, please see What choices do you have over how your information is used? below.
b. Navigational Information
When you access our Services, your computer, phone, or other device provides navigational information, such as browser type and version, service-provider identification, IP address, the site or online service from which you came, and the site or online service to which you navigate.
c. Device Information
You also provide information about the computer or mobile device used to access our Services, such as the hardware model, operating system and version, identification numbers assigned to your mobile device, such as the ID for Advertising (IDFA) on Apple devices, and the Advertising ID on Android devices, mobile network information, and website or app usage behavior.
d. Cookies, Clear Gifs and Similar Technologies
To better understand how you interact with our Services, we may collect information using cookies, clear-gifs (also known as web beacons or web bugs) and similar technologies. We deliver a customized experience and do not currently respond to “Do Not Track” signals of web browsers.
A cookie is a small amount of data that’s stored by your browser on your device. It’s used to do things like see how you navigate our Services, what you click on, remember you and your online purchases when you return, and recognize you and honor a special deal for you, when you redeem one of our offers from a third party’s site. This helps us improve and deliver our Services, provide better customer service, tailor and improve your online experience, and tailor offers to you based on your unique tastes and both your online and offline (e.g., in-store) interactions and purchase history.
A clear gif is a nearly invisible pixel-sized graphic image on a web page, web-based document or email message. It helps us do things like view the URL of the page on which the clear gif appears and the time the site, document or email in question is viewed; and recognize you and honor a special deal for you, when you navigate from a third party’s site to redeem one of our offers that may have appeared there. Clear gifs in emails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized or better online experience.
In addition to cookies and clear gifs, we may also use device identifiers, web storage, and other technologies to collect information about your interactions with our content and Services.
3. Purposes of Information Collection
We use personal information about you, which is collected through the Services to:
- process your online orders;
- open an online account at your request;
- personalize your online experience with content and offers that are tailored to your interests;
- provide customer service, whether it’s responding to a request or following up on an order;
- include you in surveys and contests;
- enable you to post your content, such as comments, images or videos;
- facilitate networks of online social activity centered around our products and services;
- improve our Services, the manner in which offers are made on our Services, the purchase decisions of our visitors, and the interactions visitors have with our Services;
- improve your experience with our Services: for example through faster, better, smarter, and more customized online interactions;
- enable you to interact with third-party content service providers, whether by linking to their sites, viewing their content within our online environment, or by viewing our content within their online environment;
- market our products and services that may be of interest to you–for instance, we may add you to our email list when you make an online purchase or sign up to receive emails; and
- create aggregated, pseudonomized or anonymized information for statistical purposes.
Information Others Observe or Collect through Technology
We evaluate and select third-party service providers to help us provide certain features on our Services and analyze our visitors’ preferences for us, through the use of such services as Google Analytics. These service providers may use some or all the technologies described above.
How is technology used to serve our advertisements on other online services and what choices do you have?
We contract with third-party advertising companies, which may collect information about your use and interactions with the Services, over time and across third-party websites and online services, for use in delivering tailored online display and banner advertising to you on other websites and online services. To serve this advertising, these third-party companies place, use, or rely on the technologies described above, including cookies, clear gifs, device identifiers and similar technologies to obtain information about customer interactions with us through our Services and interactions with other online services. These companies use the information they collect to serve you ads that are targeted to your interests.
For information about opt-out programs that these third party advertising companies participate in, and to opt out of the use of website browsing data for interest-based advertising by companies that participate in these programs, click the following: NAI Opt Out or, DAA Opt Out. To opt out of the use of data collected from the mobile applications on your device to serve ads that are targeted to your interests, consult the settings on your device. You can also click the preference icon that may appear on some of our advertising served through use of these technologies.
We link to third-party sites and services, or otherwise display third-party content through our Services. We do this for your convenience. We don’t endorse or generally have any affiliation with these third parties.
Here are examples of the types of third-party content and services available through or via our Services:
1. Interactive Maps
We may facilitate easy access to the online maps of content providers like Google. There you can get quick location, driving, and contact information for our stores.
2. Sweepstakes, Contests, and Survey Sites
3. Social Networking and other Third-Party Sites and Services
What information do we share with third parties and our sister brands (or what information may they access because of the services they provide to us)?
We may share information about you with third parties, as described below, and as otherwise described in this Policy:
We use third-party service providers and contractors to help handle parts of our business because of their expertise, resources, or scale. They help us do things like fulfill orders, process payments, provide some customer service through chat features, monitor activity on our Services, serve surveys and provide analysis from the surveys (which could be combined with Services usage analytics), maintain databases, administer and monitor emails, administer and send mobile messages, serve ads on this and other Services and provide consulting services. Contractors may also assist us in hosting microsites, mobile websites and mobile applications where you may provide personal information about yourself and others you know; and where they may observe information about you in the same way as described above.
2. Other Marketers
We may share your name, postal address, and summary purchase information with other merchants and merchant exchanges. Other merchants may, in turn, use this information to send you offers for their products and services. We will obtain your consent for this sharing in jurisdictions where it is legally required. If you don’t want this information shared with these merchants and exchanges, please click here, and select Nondisclosure of Personal Information Request for the Email Subject and then complete the form.
3. Law Enforcement and Emergency Response
We may disclose specific information about visitors to our Services if we have a good-faith belief that it’s necessary or authorized under the law or to protect our customers, the public, or our business.
You may remove yourself from our email list by following the removal instructions located at the bottom of each commercial email or by completing the removal from email form. Opting out of any of these emails will not stop operational or transactional messages such as password-reset or account related information from the brand or line of business in question. We may occasionally provide you with the opportunity to opt in to receive email messages from third parties. If you do opt in, we’ll share your email address with the specific third party in question. Please review their privacy policies to see how they treat your personal information.
2. Location Information
You may have the ability to turn location-based services on and off by adjusting the settings of your Internet browser or mobile device or, for some devices, by revoking permission for our mobile apps to access your location information.
3. Postal Mail
If you’d like to specify your preferences for our postal mail, simply follow the instructions on the mailer, or dial 1-888-647-6441.
4. Cookies and Clear Gifs
Your browser may offer the ability to block or delete cookies from your device. Simply follow your browser’s instructions on how to block and clear cookies.
5. Other Marketers
If you don’t want your basic contact and purchase information shared with other merchants and exchanges for their direct marketing purposes, please click here, and select Nondisclosure of Personal Information Request for the Email Subject and then complete the form.
How do you update your personal information?
We need your help to keep your personal information accurate and up-to-date. You may update or modify your billing- and shipping-related information, and other account information, by logging into your KD Account.
How do we secure your information on our Services?
We maintain administrative, technical and physical safeguards designed to protect the personal information we collect through our Services against accidental, unlawful destruction, loss, alteration, access, disclosure or use. While we implement the above security measures on our site, you should be aware that 100% security is never possible.Where is personal information stored and processed?
Our employees involved in data processing and our servers are based in Little Rock, AR, US, and other locations throughout the United States. We work with affiliated and unaffiliated service providers in the United States, the United Kingdom, India, China, and other jurisdictions around the world.
If you have general questions about our Policy, please feel free to contact us by clicking on this link or by letter or email at:ATTN: Legality Division
KDBConcierge Bus Mgmt
PO Box 884
Mabelvale, AR 72103-0884
This Policy was last updated on May 31, 2018.